Privacy Policy

Your privacy matters to us. This policy explains how Terrell Advisory Group collects, uses, and protects your information.

Last Updated: March 20, 2026
About This Policy

This Privacy Policy outlines how Terrell Advisory Group, along with its subsidiaries and affiliates (collectively referred to as "Company," "we," "us," or "our"), gathers, utilizes, and shares your personal data through Company-owned and operated websites or digital properties that link to this Privacy Policy. This also includes our related email, phone, and other electronic communications, social media pages, and marketing activities (collectively termed the "Site"). Additionally, it informs you of the rights and choices available to individuals regarding their personal information.

Please note, this Privacy Policy does not apply to confidential business information you may share with the Company in connection with a consulting engagement or advisory relationship. For details on confidentiality practices governing those services, refer to the applicable engagement agreement or consulting agreement. In the event of any discrepancies between that agreement and this Privacy Policy, the engagement agreement will take precedence.

The Company reserves the right to modify this Privacy Policy at any time. Should we make changes that alter how we collect, use, or share personal information, these changes will be posted in this Privacy Policy. Please review this Privacy Policy periodically to stay informed about our latest policies and practices. The effective date of the latest version is noted at the top of this Privacy Policy. Your continued use of the Site following the posting of changes signifies your acceptance of those changes.

1

Collection of Personal Information

We may also gather other personal information not explicitly listed here, which will be used as outlined in this Privacy Policy or as disclosed at the time of collection.

1.1  Categories of Personal Information Collected and Processing Purpose

1.1a  Individual Identifiers & Demographic Information

Example

Contact information, such as name, phone number, email address, company name, and job title.

Purpose

To Provide Our Site and Related Services. Note that we will not share your opt-in to an SMS campaign or your phone number with third parties or affiliates for their own marketing or promotional purposes. We may share such information with service providers that help us provide our messaging services, including platform providers, telephone companies, and other vendors.

Example

Demographic information, such as zip code, industry, and company size.

Purpose

To Improve Our Site and Related Services.

Example

Online identifiers, such as IP address and cookie identifier.

Purpose

To Respond to Your Requests or Questions, To Determine Your Eligibility and Set Up Your Account, For Marketing and Advertising, To Secure the Site, To Communicate with You As Required by Law, For Other Compliance and Protection Purposes.

1.1b  Commercial Information

Example

Account Information, such as log-in details, information stored in your account, security information used to create an account on the Site, and other details about your use of the Site.

Purpose

To Provide Our Site and Related Services, To Determine Your Eligibility and Set Up Your Account.

Example

Service Interests, such as your business challenges, consulting needs, and interests in different advisory, M&A, or operational improvement services.

Purpose

To Improve Our Site and Related Services, To Determine Your Eligibility and Set Up Your Account, For Marketing and Advertising.

Example

Consultation Records, such as records of any initial strategy call or consultation booked through the Site.

Purpose

To Respond to Your Requests or Questions.

Example

Commercial Communications, such as the information associated with your requests or inquiries, including for service support, assistance, or engagement information, and any feedback you provide when you communicate with us.

Purpose

For Marketing and Advertising (Service Interests and Commercial Communications information only).

Example

Transaction and Billing Data, such as payment amounts and payment methods used to complete transactions. All payment processing services connected with your use of the Site are provided by third-party payment processors. Company does not access or retain credit card, banking, or other sensitive financial information.

Purpose

To Provide Our Site and Related Services.

1.1c  Internet or Network Activity

Example

Device Data, such as your computer or mobile device operating system type and version number, manufacturer and model, browser type, screen resolution, device identifiers, the website you visited before browsing to our website, and general location information such as city, state, or geographic area.

Purpose

To Provide Our Site and Related Services.

Example

Online Activity Data, such as pages or screens you viewed, how long you spent on a page or screen, navigation paths between pages or screens, information about your activity on a page or screen, access times, and duration of access.

Purpose

To Improve Our Site and Related Services, For Marketing and Advertising, To Secure the Site, As Required by Law, For Other Compliance and Protection Purposes.

1.2  Sources of Personal Information

We acquire the categories of personal information mentioned above from a range of sources, including:

Personal Information You Provide

We gather personal information when you voluntarily share it with us. For instance, this may occur when you use our consultation scheduling service, provide details to our team to book a strategy call, register for communications, engage in our surveys, leave a review of our services, contact our team, interact with our social media pages, or engage with us on the Site.

Automatically Collected Personal Information

We, along with our service providers and advertising partners, may automatically collect information about you, your computer or mobile device, and your activities over time on the Site and other online platforms. This includes online identifiers, activity data, and device information as detailed in the table above. To facilitate this automatic data collection, we use cookies and similar technologies:

Cookies — Text files stored on a visitor's device, used to uniquely identify the visitor's browser or store information or settings. They help with efficient navigation between pages, memory of preferences, enabling website functionality, understanding user activity, and supporting online advertising.

Web Beacons — Also called pixel tags or clear GIFs, typically used to verify that a webpage or email was accessed or that certain content was viewed or clicked, which helps in compiling usage statistics and evaluating marketing campaign success.

Session-Replay Technologies — Third-party software that records a video replay of user interactions on the Site, capturing clicks, mouse movements, scrolls, mobile touches, typing, and other activities during a session. We use these replays for research and development, allowing us to troubleshoot issues, understand user interactions, and identify areas for improvement.

Personal Information Obtained from Third Parties

Besides information collected directly and automatically, we may receive personal data about you from third-party sources. For example, our service providers, advertising partners, or affiliated business partners may provide us with information to supplement what we already know about users. We may integrate such information with the data we collect directly or automatically.

Referrals

Users of the Site can refer colleagues or other contacts to us, sharing their contact information. Please ensure you have the individual's permission before providing us with their contact details.
2

Use of Personal Information

The Company utilizes personal information for a variety of purposes, which include those outlined below, as well as any additional uses described in this Privacy Policy or communicated at the time of data collection.

To Provide Our Site and Related Services

We use personal information to monitor and address issues with the Site, manage the Site, and enhance user experience. This includes personalizing content to suit your interests and providing you with information about our services. For example, fulfilling requests for consultations, advisory services, or engagements, and processing inquiries or other transactions. If you provide personal information for a quote or an inquiry about our offerings, we will use that information to respond. Similarly, if you schedule a consultation, your information will assist in scheduling and managing appointment-related services.

To Improve Our Site and Related Services

We analyze user trends and preferences to enhance the Site, resolve technical issues, prevent fraud, streamline consultation scheduling, refine our offerings, and develop new features. This may involve creating de-identified or aggregated data from the personal information collected, which we may use or share with third parties for lawful business purposes, such as improving our Site and promoting our business.

To Respond to Your Requests or Questions

Personal information helps us provide client support, respond to inquiries, investigate and address concerns, and enhance our response quality. This includes acknowledging and responding to feedback submitted through the Site or our communications channels.

To Determine Your Eligibility and Set Up Your Account

We may verify your identity or eligibility for services and promotions, using personal information, including data from third-party sources. If you create an account on the Site, your registration details will be used to establish, maintain, customize, and secure your account.

For Marketing and Advertising

We use personal information to offer marketing and promotions related to our services or Site. We collaborate with third-party advertising and social media companies, which may use cookies and similar technologies to collect information about your online activity across our Site and others. This data helps us and our partners serve relevant ads, analyze marketing effectiveness, and track participation in promotions. You can find out more about limiting interest-based advertising under "Advertising Choices" in the "Your Choices" section.

To Secure the Site

Personal information is used to ensure the safety, security, and integrity of our Site, services, databases, technology assets, business, and users. This includes preventing, identifying, investigating, and deterring fraudulent, harmful, unauthorized, or illegal activity.

As Required by Law

We may use personal information to comply with applicable laws and regulations, to respond to lawful requests from public authorities, and as otherwise required by law, such as to comply with a subpoena or similar legal process.

For Other Compliance and Protection Purposes

We may use personal information to protect the rights, privacy, safety, or property of Terrell Advisory Group, our clients, or the public, and to enforce the terms and conditions governing the use of our Site and services.
3

Sharing of Personal Information

Beyond the specific scenarios detailed throughout this Privacy Policy, the Company may share your personal information under the following conditions. When required by applicable law, we will seek your consent or authorization before sharing your personal data.

3.1 — Related Companies

We may share your personal information with companies that are affiliated with us, meaning entities that control, are controlled by, or are under common control with us.

3.2 — Service Providers

We may disclose your personal information to third-party service providers who perform functions on our behalf or assist us in operating our business. These services can include website hosting, maintenance, database management, web analytics, billing, payment processing, fraud prevention, credit risk reduction, marketing, and any other activities outlined in this Privacy Policy.

3.3 — Advertising Partners

We may share personal information with third parties we collaborate with for advertising purposes. Involvement in interest-based advertising means our partners might use technologies, such as cookies, to gather information about your activities on our Site and other online platforms, to assist in advertising our services. They might also use hashed customer lists we provide to deliver targeted ads on their platforms.

3.4 — Affiliated Advisory and Business Partners

We may jointly host events, promotions, or other service offerings with our network of affiliated advisory firms and business partners. Any personal information you provide through these joint offerings may be combined with information related to your account and shared with these affiliates. If you choose to participate in such joint offerings, the information you provide may be shared between us and the affiliated partners.

3.5 — Professional Advisors

We may share your personal information with individuals, companies, or professional firms that offer us consulting and advice on accounting, administrative, legal, tax, financial, debt collection, and other matters.

3.6 — Business Transaction Participants

In the event of selling all or part of our business, transferring assets, or engaging in a corporate divestiture, merger, consolidation, acquisition, reorganization, dissolution, sale, or any similar transaction involving our business or assets, your personal information may be transferred to third parties as part of such a transaction, even at the negotiation phase.

3.7 — Business Partners

We may disclose personal information to our business partners to assist in facilitating transactions and for other legitimate business purposes, which may include marketing initiatives.

3.8 — Authorities and Relevant Third Parties

We may reveal personal information in response to subpoenas, warrants, or court orders, as part of any legal process, to comply with applicable laws, or for the compliance and safety purposes described in the "Use of Personal Information" section above.
4

Security of Personal Information

While we strive to protect your personal information against unauthorized access or acquisition by employing reasonable security measures, it's important to note that no method of transmission over the Internet or electronic storage is completely secure. Consequently, we cannot ensure the absolute security of your personal information. Should we be legally required to notify you about any unauthorized access or acquisition of your personal information, we may contact you through electronic means, in writing, or by phone, as permitted by law.

5

Your Choices

You have several options concerning your personal information:

5.1 — Access or Update Your Personal Information

If you have an account with us, you can review and update certain account details by logging in. Alternatively, you can contact us directly using the contact information at the end of this Privacy Policy.

5.2 — Opt-Out of Promotional Emails

To stop receiving promotional emails from us, click the "unsubscribe" link in any such email or contact us directly using the contact information at the end of this Privacy Policy. Even if you opt out of promotional emails, we may still send service-related communications, such as account updates or notifications necessary to fulfill your product and service requests.

5.3 — Opt-Out of Text Messages

We may send text messages for various purposes, including consultation confirmations and promotional offers. To stop receiving these messages, reply STOP to any text received from us, or email us with your request and mobile number. We may send a message to confirm receipt of your STOP request.

5.4 — Cookies

Most browsers allow you to delete or block cookies. To do so, adjust your browser settings following the instructions provided by your browser. Be aware that not accepting cookies may limit your use of certain functionalities on the Site. For further details about cookies, including how to manage and delete them, visit www.allaboutcookies.org.

We use Google Analytics to gain insights into user behavior on the Site. You can prevent Google Analytics from being used during your visits by installing the Google Analytics Opt-out Browser Add-on.

5.5 — Advertising Choices

Many of our advertising partners are part of the Network Advertising Initiative (NAI) and adhere to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance (DAA). To learn more about how these companies collect information and to opt out of receiving interest-based advertising from NAI and DAA members, visit the NAI's opt-out page or the DAA's opt-out page. Mobile app users can opt out of interest-based advertising from participating DAA members by downloading the AppChoices app at youradchoices.com/appchoices.

You can also limit the collection of your data for interest-based ads by blocking third-party cookies in your browser settings or by using privacy plug-ins or ad-blocking software. Additionally, your mobile device settings may offer options to limit the use of your device's advertising ID for targeted advertising purposes.

Some third-party advertising companies we collaborate with offer their own opt-out choices, such as Google's opt-out options. Even after using these opt-out mechanisms, you may still receive interest-based ads from other companies.

5.6 — Do Not Track

Some web browsers can be set to send "Do Not Track" signals to the websites you visit. Currently, we do not respond to "Do Not Track" signals. For more information, visit allaboutdnt.com.

5.7 — Declining to Provide Information

In some cases, providing personal information is necessary for us to deliver certain services. If you choose not to provide the requested information, we might be unable to offer those services to you.
6

Other Websites and Services

Our Site may include links to websites and online services managed by third parties. These links do not imply our endorsement or indicate any affiliation with these third parties. Additionally, our content may appear on web pages or online services not connected to us. We do not govern third-party websites or online services and are not accountable for their actions. These external sites and services have their own policies regarding the collection, use, and sharing of your personal information. We recommend reviewing the privacy policies of any other websites and services you engage with.

7

International Transfers of Personal Data

Our operations are based in the United States, and we utilize service providers both within the U.S. and possibly in other countries. Consequently, your personal data may be collected, utilized, stored, and transferred in these locations or other countries outside your own. The privacy laws in these regions may not offer the same level of protection as those in your home country. By providing your personal data, where allowed by applicable law, you explicitly consent to such transfers and processing, as well as the collection, use, and disclosure outlined in this policy or any relevant terms of service.

8

Children's Privacy

Our Site is not intended for individuals under the age of 18. You must be at least 18 years old to use the Site or our services. If you believe that we have inadvertently collected personal information from someone under 18, please reach out to us using the contact details provided at the end of this Privacy Policy.

9

Additional Information and Rights Under Applicable U.S. State Privacy Laws

Certain states in the U.S., such as California, Colorado, Connecticut, Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Oregon, Texas, and Virginia, grant residents additional rights under their privacy laws. This section is relevant only to residents of these states (where such laws are effective) and offers further details about how we handle personal information of these residents, along with their privacy rights under the applicable laws. For this section, "personal information" refers to "personal data" or "personal information" as defined by the respective state privacy laws, excluding any information exempt from these laws.

9.1 — Personal Information Collected and Purposes of Collection and Use

The types of personal information we collect, or have collected in the 12 months prior to the "Last Updated" date of this Privacy Policy, their sources, and the reasons for collecting and using this information are detailed in the section titled "Collection of Personal Information." More detailed explanations of these purposes can be found in the section titled "Use of Personal Information." The categories of third parties with whom we might share personal information are outlined in the "Sharing of Personal Information" section.

Our Company does not knowingly collect sensitive personal information as defined by applicable state privacy laws and does not use such information to infer characteristics about individuals.

9.2 — How Personal Information is Disclosed, "Sold," or Used for "Sharing"/"Targeted Advertising"

Each category of personal information listed in the "Collection of Personal Information" section may have been disclosed, or was disclosed in the 12 months leading up to the "Last Updated" date of this Privacy Policy, to facilitate our business operations or for other business purposes as described in this Privacy Policy or at the time of collection. These disclosures are made to the parties identified in the "Sharing of Personal Information" section.

Additionally, within the 12 months leading up to the "Last Updated" date, we may have "sold" your personal information to third parties in exchange for monetary or other valuable consideration, or processed it for "sharing"/"targeted advertising" purposes, as described in the "For Marketing and Advertising" section. We do not knowingly "sell" or use for "sharing"/"targeted advertising" the personal information of consumers under 18 years old. To exercise your right to opt out of "sales" or "sharing"/"targeted advertising," refer to "How to Exercise Your Privacy Rights" below.

Categories of Personal Information "Sold" or Used for "Sharing"/"Targeted Advertising"

Category of Personal InformationCategory of Third-Party Recipient
Individual Identifiers and Demographic InformationAdvertising Partners
Commercial Information (Service Interests and Commercial Communications)Advertising Partners
Internet or Network ActivityAdvertising Partners

9.3 — Retention of Personal Information

We retain each category of personal information listed above for as long as necessary to fulfill the purposes for which it was collected. This includes meeting legal, accounting, or reporting requirements, establishing and defending legal claims, preventing fraud, or any other legal obligations. To determine the appropriate retention period, we consider factors such as the amount, nature, and sensitivity of the information, potential risks from unauthorized use or disclosure, the purposes of processing, and applicable legal requirements.

9.4 — Your Privacy Rights

As a resident of certain U.S. states, you may have additional rights beyond those described in the "Your Choices" section. However, these rights are not absolute, and there may be situations where we cannot fulfill your request, such as when legal exemptions apply or if we cannot verify your identity.

Know: Request confirmation of whether we process your personal information and details on how it has been collected and used, including: categories of personal information collected; sources from which it was collected; the business or commercial purpose for collecting, selling, or sharing personal information; and third parties with whom personal information is disclosed.

Access: Request a copy of your personal information in a portable and, where feasible, readily usable format.

Delete: Request the deletion of personal information we have collected from or about you.

Correct: Request corrections to any inaccurate personal information we maintain about you.

Opt-out of "Sales" and "Sharing"/"Targeted Advertising": Opt-out if we "sell" or use your personal information for these purposes.

Opt-out of Profiling: Opt-out of our use of your personal information for profiling in decisions that have legal or significant effects.

Nondiscrimination: Exercise your rights without being subject to discriminatory treatment.

9.5 — How to Exercise Your Privacy Rights

You can exercise your privacy rights as outlined below:

Right to Know, Access, Delete, or Correct

You can submit requests by:

Right to Opt-Out of "Sales" or "Sharing"/"Targeted Advertising" or "Profiling" Related to Cookies

To opt out of the use of your personal information for "sales," "sharing," or "targeted advertising" concerning data collected via cookies and similar technologies, you may adjust your browser's cookie settings or broadcast the Global Privacy Control (GPC) signal. Please note that technological limitations mean you will need to re-select your preferences or rebroadcast the GPC signal if you visit the Site from a different device or clear your browser cookies.

Right to Opt-Out of Other "Sales," "Sharing," "Targeted Advertising," or "Profiling"

You can opt out by emailing us at Info@ta-grp.com or by calling 813-474-7103.

9.6 — Authentication Process

To process your requests, we may verify your residence and identity to ensure your privacy rights are protected. This is a security measure to prevent unauthorized access to your information. The method of identity verification may vary based on how you submit your request. If you do not provide sufficient details for us to understand and respond to your request, we may be unable to process it. Access to your personal information and the exercise of other rights are generally free of charge. However, if your request is clearly unfounded, repetitive, or excessive, we may charge a reasonable fee or decline to comply.

9.7 — Authorized Agents

In states where privacy laws allow, you can appoint an authorized agent to make requests on your behalf using the methods outlined above. If you choose to do so, we may require verification of your identity, the agent's identity, and any additional documentation needed to confirm the agent's authority to act on your behalf.

9.8 — Right to Appeal

If we deny your request, you have the right to appeal our decision, where applicable law requires. You can submit an appeal by emailing us at Info@ta-grp.com within a reasonable timeframe after receiving our decision.

9.9 — Additional Notice to California Residents (Shine the Light)

If you instruct us not to "sell" or "share" your personal information, we will treat this as a request under California's "Shine the Light" law. This means we will stop sharing your information with third parties for their direct marketing purposes.

9.10 — Notice to Nevada Residents

Under Nevada Revised Statutes Chapter 603A, Nevada residents have the right to opt-out of the "sale" of certain types of personal data. According to Nevada law, a "sale" involves the exchange of personal data for monetary consideration to another party, with some exceptions. If you are a Nevada resident wishing to exercise your opt-out rights, please submit your request using the contact information provided at the end of this Privacy Policy.
10

Contacting Us

If you have any questions or concerns about this Privacy Policy or any other privacy or security issue, please contact us at:

Terrell Advisory Group

Attn: Privacy Officer

Questions About This Policy?

Reach out and we will respond promptly to any privacy-related questions or requests.

Talk with Us